Recommendations. We all use them. More than that: we expect them. It is enough to be browsing an online store to start receiving recommendations based on what you have clicked. And how many of us have not clicked on Amazon or Netflix recommendations?
These are automated recommendations. They happen immediately and are based on your actions and history: what you view, what you buy and what you rate and how. The algorithms, of course are built and managed by human beings. But what if we skipped the middle step and humans provided the recommendations directly?